Revenue reviewIndependent properties, from about 20 to 200 rooms.
Big enough for pricing to matter, and usually too small to employ a revenue manager. Each kind of property earns its money differently, so we start with how yours works.
Hotels
Up against the branded hotels in town, without a revenue team of your own.
Price like the chains, without the head office.
Motels
Owner-run, on the highway or in town, with rates changed between check-ins.
Stop pricing the motel from the front desk.
Serviced apartments
Long stays and short stays to balance, apartment by apartment.
Know which stays are worth taking.
Pubs with rooms
Where the bar and the bistro get the attention, and the rooms get last year's rates.
Make the rooms upstairs earn like the bar.
Luxury off-grid stays and micro resorts
A handful of units, a high rate and a long drive, so every empty night costs more.
Price every night like the escape it is.