Travel Institute is now Good Revenue. Same team, new name.Read the story
Marketing

Bring more guests direct, and keep the 15%.

Every guest who books on your own website saves you the 15% or more an OTA (online travel agent) would take. We bring more of them to you through your website, offers, Google, email and social media, and show you what every dollar of spend brought back.

What we do

Marketing you can measure.

Every campaign is measured in bookings and room revenue, not clicks.

01

Website and booking engine

Your website is your cheapest channel. We create websites that are easy to find and easy to book, with a customised booking engine designed for conversion: clear rooms and rates, quick to book on a phone, and a reason to book direct.

  • A website built for your property
  • A customised booking engine, designed for conversion
  • Found on Google Search and Maps
02

Packages and offers

Give guests a reason to book with you: a better rate for members, a late check-out, a package for the nights you most need to fill. We build the offers and set them up for you.

  • Member and direct-only rates
  • Packages for quiet nights
  • Upgrades sold before arrival
03

Google, metasearch and email

Reach guests while they're choosing where to stay, and bring past guests back. We run Google Ads, metasearch (hotel ads on Google and Trivago), and Facebook and Instagram campaigns, and use your guest data to send past guests offers that match how and when they travel.

  • Google Ads and hotel ads
  • Facebook and Instagram campaigns
  • Past-guest emails from your guest data
04

Listings and social media

Guests see the same story wherever they look: your Google Business Profile, your OTA listings and your social channels, with photos and words that match the stay.

  • Google Business Profile
  • OTA listing content
  • Social media posts
Every month

Every change has a reason you can read.

You get one report and one call each month. With marketing, it adds a page on how many website visits become bookings and what each campaign returned for every dollar spent, next to the performance page below.

Sample data
Performance

Fridays and Saturdays delivered 82% of the gain.

Room revenue bridge

Oct 2025Fri and SatOther nightsOct 2026
$500K$520K$540K$560K$580K$600K$523.1K+$1.8K+$0.1K+$1.8K+$4.4K+$26.1K+$27.8K+$4.0K$589.1K82% of the gainOct 2025MonTueWedThuFriSatSunOct 2026

Tuesday is the gap: RevPAR $90.74, flat on last year (+0.1%), while weekends rose about 26%.

Scorecard

vs last year · vs budget
KPIOctvs LYvs bud
Occupancy86.4%10.6 pts4.4 pts
ADR$183.301.2%1.8%
RevPAR$158.3712.6%7.3%
Room revenue$589.1K12.6%7.3%
Room nights3,21414.0%5.4%
Direct share31.0%8.6 pts3.0 pts
Good Revenue · Prepared 3 Nov 2026 · Sample data03 / 06

RevPAR is revenue per available room; ADR is average daily rate, what each room sold earned on average.

[Client quote about this service, in their own words. One or two sentences.]
[Name] · [Role], [Property]
Questions

What owners ask us.

Why focus on direct bookings?
A direct booking costs you far less than an OTA booking, and you keep the guest's details for next time. For a 50-room hotel at 70% occupancy and $180 a night, paying 15% commission, moving 5 points of bookings direct saves about $17,000 a year.
How can we get more direct bookings?
Give guests a reason to book with you, and make it easy when they do: a member or direct-only rate, a perk such as breakfast or a late check-out, a booking engine that works on a phone, an up-to-date Google Business Profile, hotel ads on Google and email to past guests. Then measure each one in bookings and room revenue, not clicks.
Can you build our website?
Yes. We create websites for independent properties, with a customised booking engine designed for conversion, and measure them the way we measure all our marketing: in bookings and room revenue.
Do you run Google Ads and social media?
Yes: Google Ads and hotel ads on Google, Facebook and Instagram campaigns, and email to past guests. Each one is measured in bookings and room revenue.
How do you measure marketing?
By bookings and room revenue, not clicks or likes. Your month-end report shows direct share, how many website visits become bookings and what each campaign returned for every dollar spent.
Does marketing work without revenue management?
It can, but it works better together. When we set the rates too, campaigns go to the nights that need them and offers never undercut your own pricing.
Revenue review

Find the revenue in your empty nights.

Tell us about your property and pick a time to talk. We'll show you where revenue is slipping, across your rates, channels and reviews, and what we'd change first.

Tell us about your property

Name and suburb, as guests would search for it.

Talk to us

What happens next

  1. You pick a time for a call as soon as you send this.
  2. After the call, you send 12 months of figures (we'll show you how).
  3. You get your revenue review and a 90-day plan, then decide.