Travel Institute is now Good Revenue. Same team, new name.Read the story
Service optimisation

Make every stay earn the next one.

The stay decides the review, and the review decides the next booking. We audit how your property looks after guests from first search to checkout, fix what gets in the way and train your team to sell upgrades with confidence.

What we do

Better stays, better reviews.

Service is part of revenue: a better review score lifts your ranking and your rate, and every upgrade sold at check-in is revenue you would otherwise miss.

01

Service audits

Unannounced mystery stays, twice a year, against the same checklist so the scores compare. You get a score for every touchpoint, photos of what we found and the fixes in order.

  • Unannounced mystery stays
  • A score for every touchpoint
  • Fixes with a name and a date
02

The guest journey

You see the whole stay through your guests' eyes, from first search to after checkout: what feels good, what gets in the way, and the moments that earn an upgrade or a review. We build the map from your reviews and the audit.

  • First search to after the stay
  • Pain points from real reviews
  • The moments that sell an upgrade
03

Review analysis

Fix the causes instead of hearing the same complaint every week. We collect and analyse your reviews, find the themes guests keep raising and give you a short list of actions to improve what they say next.

  • Reviews collected and analysed
  • Themes and actions, month by month
  • Review score against your comp set
04

Front-office training

Your front office sells upgrades at check-in without being pushy, and runs arrivals well. We train them with scripts and service standards they can use the next day.

  • Upsell scripts for check-in
  • Arrival and phone standards
  • Service standards in writing
Every month

Every change has a reason you can read.

You get one report and one call each month. With service optimisation, it adds a reputation page: your review score against your comp set, the themes guests raised and what we're doing about them, next to the performance page below.

Sample data
Performance

Fridays and Saturdays delivered 82% of the gain.

Room revenue bridge

Oct 2025Fri and SatOther nightsOct 2026
$500K$520K$540K$560K$580K$600K$523.1K+$1.8K+$0.1K+$1.8K+$4.4K+$26.1K+$27.8K+$4.0K$589.1K82% of the gainOct 2025MonTueWedThuFriSatSunOct 2026

Tuesday is the gap: RevPAR $90.74, flat on last year (+0.1%), while weekends rose about 26%.

Scorecard

vs last year · vs budget
KPIOctvs LYvs bud
Occupancy86.4%10.6 pts4.4 pts
ADR$183.301.2%1.8%
RevPAR$158.3712.6%7.3%
Room revenue$589.1K12.6%7.3%
Room nights3,21414.0%5.4%
Direct share31.0%8.6 pts3.0 pts
Good Revenue · Prepared 3 Nov 2026 · Sample data03 / 06

RevPAR is revenue per available room; ADR is average daily rate, what each room sold earned on average.

[Client quote about this service, in their own words. One or two sentences.]
[Name] · [Role], [Property]
Questions

What owners ask us.

What is a service audit?
We book and stay as ordinary guests, unannounced, and score every touchpoint against the same checklist. You get the scorecard, photos and the fixes in order.
How does service affect revenue?
Review scores feed your OTA ranking and the rate guests will pay, and repeat guests cost nothing to win back. Upgrades sold at check-in add revenue on rooms you have already sold.
Do you reply to reviews for us?
No. Replies come best from you, in your own voice. We collect and analyse your reviews, then give you a short list of actions that fix what guests keep raising, so the next reviews are better.
How often do you audit?
Twice a year, unannounced, with the same checklist each time, so you can see what improved.
Revenue review

Find the revenue in your empty nights.

Tell us about your property and pick a time to talk. We'll show you where revenue is slipping, across your rates, channels and reviews, and what we'd change first.

Tell us about your property

Name and suburb, as guests would search for it.

Talk to us

What happens next

  1. You pick a time for a call as soon as you send this.
  2. After the call, you send 12 months of figures (we'll show you how).
  3. You get your revenue review and a 90-day plan, then decide.